Case overview
FINIDR is one of the largest and most advanced book printing companies in Central Europe, with a strong focus on quality, sustainability, and long-term partnerships. Established in 1994 and based in Český Těšín, Czech Republic, the company specializes in producing high-quality books in both soft and hard cover formats, serving publishing houses across Europe and beyond. FINIDR combines state-of-the-art technology with decades of experience, offering complete printing and binding services under one roof.
The company operates with over 800 employees, produces more than 30 million books annually, and exports to over 40 countries. With a commitment to environmental responsibility, FINIDR holds multiple international certifications including FSC® and PEFC, and in 2021 inaugurated a new carbon-neutral production hall – one of the first of its kind in Europe.
Involvement
- Employer branding consulting
- Social media strategy consulting
- Internal marketing process advisory
On 19 June 2025, FINIDR produced its 500,000,000th book.
Click here to learn more.
Our Approach
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The Company
70
million annual turnover
800
employees
33
million books annually
45
countries
A few years ago, I was looking for someone to consult and evaluate the online promotion of my company – FINIDR printing house. I wanted to understand whether we were missing any opportunities and whether we were making full use of the potential of social media, search engines, and other online channels.
Urszula is undoubtedly an expert who knows what she’s talking about. And while I believe there are more and more skilled professionals on the market today, there are several reasons why Urszula stands out from the competition. Let me highlight the most important ones:
A strategic mindset and the ability to understand the client’s needs in a broader context.
Every meeting with Urszula gives you something extra. It’s care that goes beyond the agreed services — discussions about industry direction, what will matter in a year or five, how to use certain trends to our advantage, and which ones may not be relevant at all.
Common sense. In today’s digital world, it may seem that success relies heavily on online presentation. What I appreciate about Urszula is her grounded perspective — she always reminds us that a good product can succeed without marketing, but no amount of marketing can save a poor product.
Results-oriented approach and problem-solving mindset. Challenges arise in every business. Urszula consistently proves that obstacles are opportunities for growth.
Trust. I know I will always get honest, straightforward advice. If something doesn’t make sense, I can trust she won’t waste my time or money.
